Abrdn Unveils AdviserOS: Unified Platform Launch
Abrdn is launching AdviserOS, a comprehensive platform combining their existing services Abrdn Wrap, Elevate and Fundzone into one package. AdviserOS features an extensive range of services and products designed to simplify the process of selecting and owning investments, offering numerous benefits such as portfolio tracking, financial services, access to financial advice, and more. Aiming to create a seamless service between advisers and clients, AdviserOS has been designed with Fee Transparency Initiative (FTI) and an improved client experience in mind. Abrdn's CEO, Stephen Murray, believes the platform has the power to revolutionise the financial services sector. Enable to stay up-to-date and compliant, AdviserOS marks a significant milestone for Abrdn that will lead to a new era of financial services.